When a prospective client asks an AI assistant, “Who’s the best criminal lawyer in Los Angeles?” you want your name in that answer. Generative AI tools assemble their list of suggested attorneys from thousands of attorney profiles and other data sources. This webinar shows how lawyers can market themselves in generative AI LLM models like ChatGPT and Google’s Gemini.

We will cover how to optimize profiles on your law firm website and in law firm and lawyer directories, business directories, and social media to (a) present a positive narrative about you and your law firm and (b) be suggested by an AI service as a law firm when for a particular practice and locality.

We will cover how to use a question-and-answer format for website content to appear as a citation for user information searches on generative AI services. This will include technical details such as schema markup and where to find the questions you should answer to appear more often in generative AI services.

Finally, we will cover how law firms can focus on two AI issues specific to Google: (a) the importance of Google Business Profiles for Google Gemini law firm suggestions, and (b) Google’s view of AI-generated website content, and Google’s focus on personal experience in content for search rankings.

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