Tim Stanley
Tim Stanley Justia
Advanced Citation & Link Building SEO for Law Firm Websites
Overview AI Webinar Summary
Advanced Citation & Link Building: SEO for Law Firm Websites

Ready to continue learning about law firm SEO? We’re back to discuss advanced link-building techniques to help your firm evaluate and improve its online visibility. This webinar explores the leading third-party tools for link analysis, such as SEMRush, Ahrefs, and Moz. You’ll get info on using Google Search Console for backlink profile analysis and more! Plus, we’ll share content suggestions for obtaining new links to your website and cover how SEO and citations help your Google Business Profile.

Topics covered include:
SEO & Websites Legal Marketing
Agenda:

  • Using Third Party SEO Tools
    • Overview of SEMRush, Ahrefs, and Moz
    • Finding Competitors' Backlinks and Linkable Content With SEMRush
  • Content Ideas for Linking
    • What to Write
    • How to Get Links
  • Google Search Console
    • Overview
    • Viewing Your Backlink Profile
  • Google Business Profiles
    • SEO and Citations
Duration of this webinar: 60 minutes
Originally broadcast: September 28, 2022 11:00 AM PT
Webinar Highlights

This webinar is divided into section summaries, which you can scan for key points and then dive into the sections that interest you the most.

Introduction
Tim Stanley, the CEO and founder of Justia, has extensive experience in online marketing for law firms. Tim begins the discussion on advanced citation and link building, building on previous webinars in the series. He mentions the use of third-party tools for competitor research and the upcoming webinars on Google Search Console and Google Business Profiles.
Competitor Backlink Analysis
Tim discusses the importance of using third-party tools like SEMrush, Ahrefs, Moz, and Majestic for competitor backlink analysis. He explains the core elements of backlink analysis, including examining linking domains and pages receiving backlinks. He advises using SEMrush as the primary tool for backlink research due to its comprehensive features. Tim highlights the importance of understanding competitors' backlink strategies to improve one's own SEO efforts.
Using SEMrush for Backlink Research
Tim demonstrates how to use SEMrush for backlink research by analyzing the website of a Memphis personal injury law firm. He explains the process of examining referring domains and active backlinks to understand a competitor's linking strategy. Tim highlights the importance of focusing on high-quality domains and follow links for effective backlink analysis. He discusses the significance of examining the content and linking strategies of competitors to gain insights for one's own website.
Effective Link Building Strategies
Tim discusses the value of creating content that attracts genuine backlinks from reputable sites, such as those related to child safety and PTSD. He advises against using spammy tactics like keyword stuffing in backlinks, which can harm SEO efforts. He highlights the importance of participating in online communities to enhance the value of social media profiles. Tim emphasizes the need for quality content and backlinks to improve SEO, advising against relying on low-quality link schemes.
Content Ideas for SEO
Tim discusses the importance of creating high-quality content and microsites to attract backlinks and improve SEO. He highlights successful examples of focused content sites that rank well due to their quality and relevance. Tim emphasizes the value of covering local information and niche topics, such as child safety and cannabis, to generate backlinks. He advises focusing on content-first strategies, with marketing as a secondary consideration, to achieve better SEO results. Tim notes the potential of writing about trending topics like sports, drugs, and blockchain to attract links and engagement.
Citations and Google Business Profiles
Tim briefly touches on the role of citations and Google Business Profiles in SEO, emphasizing consistency in name, address, and phone number. He mentions the potential value of unlinked citations in certain contexts, such as mentions in reputable media sources. Tim advises using tools like SEMrush for brand monitoring to identify unlinked mentions and request backlinks. He highlights the importance of maintaining consistent business information across various platforms to enhance local SEO. Tim suggests using services like Yext or White Spark to manage business citations effectively.
Google Search Console
Tim provides an overview of Google Search Console, focusing on its features for tracking backlinks and site performance. He explains how to use the tool to identify top linking sites, pages, and anchor text for a website. Tim discusses the limitations of Google Search Console in providing comprehensive backlink data compared to third-party tools. He highlights the importance of monitoring backlinks to identify potential issues and opportunities for improvement. Tim advises using Google Search Console in conjunction with other tools for a more complete understanding of a site's backlink profile.

Please note this AI-generated summary provides a general overview of the webinar but may not capture all details, nuances, or the exact words of the speaker. For complete accuracy, please refer to the original webinar recording.

Speaker
Tim Stanley
Tim Stanley CEO
Justia
Tim Stanley is the CEO and founder of Justia, one of the most visited legal portals in the world. Justia’s mission is to make law and legal resources free for all. Before founding Justia, Tim founded and was CEO of FindLaw. He is the general counsel and on the Board of Trustees of Public.Resource.Org, and was previously on the Board of Nolo and American LegalNet. Tim has a BS and MS from Stanford University and a JD from the University of Michigan Law School.
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