Justia Connect Webinars SEO Basics To Start Your Year Off Right: Ask Our Experts

Ana Hidalgo Justia

Gustavo Montes Justia

Tim Stanley Justia

SEO Basics To Start Your Year Off Right Ask Our Experts

Overview AI Webinar Summary

SEO Basics To Start Your Year Off Right: Ask Our Experts

Start the year off on the right foot by enhancing your search engine optimization (SEO) knowledge. In this 30-minute Q&A session, hear from members of our Justia SEO Team and our CEO to get your burning SEO questions answered. Learn more about optimizing your website and the new features Justia has to offer, including our new AI Content Writer. You’re sure to learn how to jumpstart your new year from a team with decades of experience optimizing legal websites under their belt!

Topics covered include:

SEO & Websites Legal Marketing

Duration of this webinar: 30 minutes

Originally broadcast: January 31, 2024 11:00 AM PT

Webinar Highlights

This webinar is divided into section summaries, which you can scan for key points and then dive into the sections that interest you the most.

00:00 Introduction and Speaker Background

Speakers Ana Hidalgo, Gustavo Montes, and Tim Stanley are introduced, highlighting their expertise in SEO and legal resources. The presentation will cover SEO basics, including content, citations, and links, with a focus on optimizing key pages like homepages and attorney profiles. Tim stresses the importance of high-quality content and warns against overloading sites with low-quality material.

05:09 SEO Fundamentals and Strategies

Tim reiterates the importance of high-quality content, as low-quality pages can harm site rankings. Citations and links are crucial, with lawyer directories like Justia being essential for organic SEO and Google Maps citations. Business directories are also important, and services like Yext can help manage multiple directory listings efficiently. Technical SEO focuses on core web vitals, and tools like Google Search Console are recommended for monitoring site performance. Search Engine Land is highlighted as a key resource for staying informed about search engine updates.

10:32 Link Building and Content Creation

Link building strategies should include directory listings and high-quality content creation to attract natural links. Content should focus on relevant topics like current events, legal issues, and niche areas like child safety to generate interest and backlinks. Competitor analysis using tools like SEMrush can reveal valuable backlink opportunities. Social media and message boards can also be leveraged for link building, but quality content remains crucial.

23:16 Blogging and Content Quality

Blogging regularly is important for maintaining website freshness and staying in blog directories. Quality content is prioritized over quantity, with a recommendation to post at least once a month, ideally weekly. Fresh content helps with indexing and can improve search rankings, especially for breaking news or mass torts. Blog directories and integrating blog feeds into the website can enhance visibility and freshness. Identifying blog topics can be aided by current events, case summaries, and legal news, with AI tools assisting in content creation.

32:58 Search Engine Algorithms and Analytics

Google frequently updates its algorithms, but major changes impacting legal content are unlikely. Generative AI integration in search engines is anticipated, but its impact on legal content may be limited. Google Analytics and Search Console are essential for tracking website performance, focusing on organic traffic and user interactions. Metrics like unique visitors and sessions are important, while bounce rate and time on site may be less relevant for law firm websites.

42:47 Social Media and Lawyer Profiles

Social media can be beneficial for lawyers, especially in community-focused practice areas like immigration law. Short-form videos on platforms like TikTok and Instagram can enhance visibility, but SEO remains more critical for client acquisition. Lawyer profiles should prioritize the lawyer's name and practice area, ensuring profiles are complete and well-presented. Directories are important for comparison shopping by potential clients, so profiles should be fully filled out and visually appealing.

50:19 Mobile Optimization and Conclusion

Mobile optimization is crucial, with a focus on fast loading times and easy access to contact information. Contact options should be prominent and easy to use on mobile devices, focusing on simplicity and accessibility.

Please note this AI-generated summary provides a general overview of the webinar but may not capture all details, nuances, or the exact words of the speaker. For complete accuracy, please refer to the original webinar recording.

Speakers

Ana Hidalgo Sr. Manager, SEO
Justia

Ana Hidalgo is a Senior Manager on Justia SEO Team, where she focuses on search engine optimization and search engine marketing. She has a BA in Business Administration with concentration in Marketing from Tecnológico de Monterrey, she is also certified in Google Ads Search and Google Analytics. With fourteen years of experience, she helps Justia and its clients with SEO and SEM marketing strategies. Ana lived in London for 7 years where she specialized in Customer Service. She is also a certified Power Jump instructor and loves traveling.

Gustavo Montes Director of SEO
Justia

Gustavo is the Director of Search Engine Optimization at Justia. He has leadership and operating responsibility for all SEO efforts in the company. With over two decades of technical and senior leadership experience in the IT industry, Gustavo’s expertise and sharp analytical vision have been instrumental in maximizing the value proposition of Justia’s marketing solutions. When he is not working, Gustavo enjoys spending time with his wife and kids. He also enjoys playing the guitar, singing, and firing up the grill to enjoy a barbecue with his friends.

Tim Stanley CEO
Justia

Tim Stanley is the CEO and founder of Justia, one of the most visited legal portals in the world. Justia’s mission is to make law and legal resources free for all. Before founding Justia, Tim founded and was CEO of FindLaw. He is the general counsel and on the Board of Trustees of Public.Resource.Org, and was previously on the Board of Nolo and American LegalNet. Tim has a BS and MS from Stanford University and a JD from the University of Michigan Law School.