Ruby Powers
Ruby Powers Powers Strategy Group
Beyond Targeting Designing a Legal Brand That Speaks to Your Clients
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Premieres August 20, 3:00 PM ET/12:00 PM PT
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Beyond Targeting: Designing a Legal Brand That Speaks to Your Clients

Learn how to define and use your client avatar, select high-impact marketing channels, and craft a message that feels personal, relevant, and effective. We’ll share practical tools and strategies to make your website, social media, and content more accessible and client-centered. Walk away with actionable ideas you can implement immediately — designed specifically for law firms looking to build lasting relationships in a competitive market.

Topics covered include:
Legal Marketing Law Firm Management Law Practice
Agenda:
  • Why Marketing Matters for Law Firms
    • Intro to the client journey, modern challenges, and why visibility is crucial.

  • Know Your Avatar + Firm Positioning
    • Identify your ideal client’s habits, pain points, and expectations. Use the “franchise vs. boutique” allegory to explore positioning.

  • Crafting Your Brand Message
    • Define tone, values, and how to align them with client perception and legal outcomes.

  • Choosing Marketing Channels That Work
    • Break down direct vs. indirect strategies. Match channels to avatars.

  • Digital Essentials
    • Overview of CRM, your website, and e-business cards as foundations for trust and follow-up.

  • Social Media & Storytelling
    • How to create authentic, accessible content and use narrative to connect.

  • Mapping the Funnel & Budgeting Smartly
    • Walk through the client journey and how to prioritize high-impact efforts with smart investment.

  • Visibility Tactics & Events
    • Explore organic tactics (SEO, Google, reviews), plus how events boost credibility.

  • Email, Newsletters & Branded Experience
    • Ongoing engagement through email + using swag and touchpoints to reinforce brand.

  • Metrics, Mistakes & Action Steps
    • Measure what matters, avoid common errors, and create a next-step plan.
Duration of this webinar: 60 minutes
When: Premieres in 37 days | August 20, 2025 12:00 PM PT
Register Now
Speaker
Ruby Powers
Ruby Powers Founder and CEO
Powers Strategy Group

Ruby L. Powers, a Board-certified immigration attorney and founder of Powers Law Group, P.C., has over 16 years of expertise in law practice management. Author of AILA's Build and Manage Your Successful Immigration Law Practice (Without Losing Your Mind) and her book "Power Up Your Practice" available on Amazon. Ruby shares invaluable knowledge on law practice management and small business consulting. Through Powers Strategy Group, LLC, she provides strategic consulting services and hosts the informative podcast "Power Up Your Practice," launched in 2024. Read More ›

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