Business Development Foundations for B2B Law Firms

During this session, participants will go from How do I grow my business intentionally? to Now I have some homework to start planning for growth. We will discuss ideal client profiles, how to plan your activities, understanding your client journey, and how firm leadership can enable other partners' success.

Agenda:
  • Intro
    • What is BD?
    • Mindset

  • BD Foundations
    • Ideal client profile
    • Messaging

  • BD Activities That Don’t Suck
    • Clients
    • Referral sources
    • Prospects
    • Associations/conferences/events

  • Client Journey
    • Consult to the why, not the how
    • Typical journey explored
    • Challenges and opps

  • Firm Leadership
    • Individual BD Plans
    • Practice areas/industry groups
    • BD/pipeline meetings
    • Tracking

  • Close
    • Tips for homework today
    • Q&A
Topics covered include: Law Practice Management
Duration of this webinar: 60 minutes
Originally broadcast: March 07, 2025 11:00 AM PT
Speaker
Neil Barrow
Neil Barrow Founder
EnabledBD

Neil Barrow is the founder of EnabledBD, which builds better business development functions for professional, financial, and consulting service firms, and UndergroundBD, an online community for business development professionals looking for clarity around upskilling and community support. Read More ›

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