Justia Connect Webinars Charisma In-Person and on LinkedIn: Business Development for Attorneys

Marc W. Halpert Connect2Collaborate

Scott Mason Scott Mason, LLC

Charisma In-Person and on LinkedIn Business Development for Attorneys

Overview AI Webinar Summary

Charisma In-Person and on LinkedIn: Business Development for Attorneys

If you want to attract clients and build your law firm, showing charisma isn't a mere luxury. The ability to command attention, be remembered, and attract those who need your services is essential to success.

Since speed is how law firms operate today, with so many vying for the same business, one person's experience and talent may equal another's -- making it likely that the tipping point between 2 competitors may just be the way the prospect felt about the superior candidate, i.e., the winner's charisma brought them the business.

Attorney and professional speaker S. Scott Mason and LinkedIn coach/trainer Marc W. Halpert will jointly illustrate to legal professionals at all levels why and how adding more charisma to your public persona can raise your professional profile and enhance your client prospects.

Scott will discuss what charisma is (and is not) and how to become more charismatic, even if you feel it's a talent you'll never have. He will focus on everyday business life with a spotlight on the practice of law.

Marc will examine techniques he has taught his legal profession clients to be referable, stand out from the competition, earn a spot on the 'short list' of finalists -- what he calls 'falling in like with you' -- to make potential clients want to contact you, so they then 'fall in love with you' to engage your services. This carefully designed strategy will introduce yourself in writing on LinkedIn, then be best appreciated when contacted in person.

Topics covered include:

Professional Development Law Firm Management Law Practice Legal Marketing Social Media

Agenda:

Analyze what's blocking your charisma -- and set yourself up to move beyond it
Identify 3 steps you have to take to ignite your personal charisma in the legal field
Design your career narrative in a way that expands beyond the firm's bio page
Illustrate how to accent aspects of your past and present legal and non-legal experience to make your future with the client more attractive
Review sections of LinkedIn that need highlighting with your personality and true voice
Q&A

Duration of this webinar: 60 minutes

Originally broadcast: February 22, 2024 11:00 AM PT

Webinar Highlights

This webinar is divided into section summaries, which you can scan for key points and then dive into the sections that interest you the most.

00:00 Introduction

Speakers Mark Halpert and Scott Mason have expertise in LinkedIn and leadership coaching. Scott discusses the fast-paced legal environment and the need for lawyers to stand out through charisma. He stresses the importance of networking and relationship building in the legal profession. Scott advises lawyers to communicate clearly and avoid complex legal jargon when speaking to clients.

05:43 Understanding Charisma

Scott shares an example of a lawyer lacking charisma, leading to poor business outcomes. He argues that charisma is an ethical obligation for lawyers to effectively communicate their value. The presentation targets attorneys seeking to enhance their charisma for business development. Scott outlines the topics he will cover, including the definition of charisma and overcoming barriers to it. He explains that charisma is not about being entertaining or dramatic but about commanding attention for positive outcomes.

16:59 Overcoming Myths and Developing Charisma

Scott discusses myths that prevent lawyers from being charismatic, such as social and ritual myths. He emphasizes the importance of a growth mindset and adapting behaviors to new circumstances. Scott advises lawyers to assess the impact of a lack of charisma on their practice and financial viability. He suggests a three-step process to develop charisma, starting with self-assessment and practice. Scott encourages lawyers to embrace their unique qualities and use them to stand out.

27:10 Charisma for Introverts and Key Takeaways

Scott offers tips for introverts to develop charisma, such as focusing on message and using pauses effectively. He highlights the importance of scheduling downtime for introverts to recharge after presentations. Key takeaways include the impact of charisma on career success and the need to change underlying narratives. Scott advises connecting messages with emotions and practicing to enhance charisma. He stresses the importance of authenticity and consistency in both online and in-person interactions.

32:39 LinkedIn for Lawyers

Mark Halpert discusses the importance of LinkedIn for lawyers to market themselves effectively. He highlights the challenges lawyers face in using LinkedIn due to lack of training and frequent platform changes. Mark emphasizes the need for lawyers to differentiate themselves and be 'amazing' on LinkedIn. He advises lawyers to be authentic and true to themselves while using LinkedIn as a branding tool. Mark explains that LinkedIn is a two-way portal for showcasing one's brand and engaging with others.

43:36 Building Connections and Engagement on LinkedIn

Mark advises lawyers to engage with others on LinkedIn by commenting thoughtfully and creating conversations. He stresses the importance of maintaining visibility on LinkedIn to avoid being forgotten. Mark encourages lawyers to reconnect with former colleagues and share updates about their work. He highlights the value of vulnerability and continuous learning in building a professional network. Mark advises crafting a LinkedIn profile that tells a compelling career story and avoids gaps.

59:58 Audience Questions and Closing Remarks

The speakers address audience questions about showcasing charisma in client consultations and building connections. Scott emphasizes the importance of showing genuine care to create lasting impressions with legal professionals. Mark discusses the need for consistency between LinkedIn and individual interactions to maintain trust. Scott provides tips for conveying charisma online, such as focusing on the camera and managing eye contact.

Please note this AI-generated summary provides a general overview of the webinar but may not capture all details, nuances, or the exact words of the speaker. For complete accuracy, please refer to the original webinar recording.

Speakers

Marc W. Halpert LinkedIn Trainer, Coach and Marketing Consultant

Marc W. Halpert is a recognized LinkedIn expert with over 14 years' experience helping business professionals around the world as a:

Trainer: teaching self-marketing and branding strategies to tech firms, professional service firms, and business associations who need to be “amazing-er” on LinkedIn, i.e., at the top of their current market, eclipsing the competition.
Personal coach: his professional clients learn to recount why their past success reinforces who they are today, and where they can take clients in the future, in ways they were never taught or feel they cannot adequately express and need that extra coaching nudge.
Consultant: adding the power of LinkedIn to marketing for conferences, events, trips, and ad hoc projects to attract qualified candidates from the LinkedIn database.
LinkedIn self-branding thought leader: frequent podcast guest, author of 2 books (one for the American Bar Association in second edition), scores of articles, press source, quoted in blogs and ezines, and blogger with over 2600 posts, one appearing every business day.