Content Creator Law by a Content Creator

Julian Sarafian, lawyer and content creator, unpacks the legal issues faced by social media influencers and content creators and discusses the industry landscape more generally. This course covers the rise of social media and social media influencers; the brand deal agreements influencers enter into with companies, including specific terms; regulations implicated in influencer brand deals, including FTC guidelines; and the legal issues influencers face, such as defamation suits and intellectual property disputes.


  • Introduction to Industry and Overview
    • Introduction to Julian Sarafian, lawyer and content creator
    • Money in the industry
    • What does a content creator do?
    • What legal agreements do they sign onto?

  • Legal Issues Facing Creators
    • Brand deal terms
    • Defamation suits
    • IP infringement, trademarks, copyright

  • Detailed Teaching Points on Content Creator Law
    • Indemnification
    • Whitelisting/paid usage
    • IP ownership rights
    • Non-competes
    • Payment terms
    • Jurisdiction of choice
    • Anti-SLAPP, defamation
    • Fair use and copyright concerns

  • Questions & Answers
Topics covered include: Practice Skills
Duration of this webinar: 60 minutes
Originally broadcast: December 08, 2023 11:00 AM PT
Continuing Legal Education (CLE) Credits

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California CLE

Status: Approved

Credits: 1.0 General

Earn Credit Until: December 07, 2025

South Carolina CLE

Status: Approved

Credits: 1.0 General

Difficulty: All Levels

Earn Credit Until: December 31, 2024

North Carolina CLE

Status: Approved

Credits: 1.0 General

Earn Credit Until: February 28, 2025

Texas CLE

Status: Approved

Credits: 1.0 General

Earn Credit Until: November 30, 2024

This presentation is approved for one hour of General CLE credit in California, South Carolina (all levels), and North Carolina. This course has been approved for Minimum Continuing Legal Education credit by the State Bar of Texas Committee on MCLE in the amount of 1.0 credit hours.

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Julian Sarafian
Julian Sarafian Attorney
For Creators by Creators PC
Julian Sarafian is a lawyer and content creator. His law firm - For Creators by Creators PC - is the premiere law firm focused on representing content creators and social media influencers. As a content creator himself, Julian produces videos and blog posts related to the legal profession, law, and mental health on TikTok, YouTube, LinkedIn, and Instagram, where his cumulative following is nearly 350,000. He has written and published op-ed pieces in The American Lawyer, Law360, Business Insider, Bloomberg Law, and CNBC. His advocacy for mental health has been covered by the New York Times and Bloomberg Law.
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