Justia Connect Webinars Digital & Traditional Marketing for Solo and Small Firms: From No Cost to Low-Cost Effective, Practical, and Proven

Overview AI Webinar Summary

Digital & Traditional Marketing for Solo and Small Firms: From No Cost to Low-Cost Effective, Practical, and Proven

Join Justia and guest speaker David Wolf for a webinar presentation to help law firms promote their brands and secure more clients! In a competitive digital and traditional media environment, it seems that solo attorneys and small firms have no chance to create an impactful brand that brings in business. But with the right message, marketing partners, network, and effort, you can promote your firm and brand without breaking the bank. If you have a limited budget and the time and inclination to grow your client base, this seminar is for you.

Please note that while the content of this presentation is geared to solo attorneys/small law firms, any attorney seeking to promote personal and brand awareness and seeking to secure more business/clients can benefit.

Topics covered include:

Legal Marketing Law Practice Solo Practice & Small Law Firms

Agenda:

Branding
Your Resume
Your Reputation
Reviews
Lawyer Directories
Book Authorship
Business Cards and Custom Graphic Design
Promotional Items
Networking
Other Topics

Duration of this webinar: 60 minutes

Originally broadcast: April 21, 2023 11:00 AM PT

Webinar Highlights

This webinar is divided into section summaries, which you can scan for key points and then dive into the sections that interest you the most.

00:00 Introduction

David Wolf emphasizes the importance of trial and error in marketing and encourages attendees to find personalized strategies that work for them. David shares his experience in grassroots marketing, highlighting the significance of community service and personal branding. He stresses the importance of maintaining an ethical online reputation and avoiding shortcuts in review management.

04:54 Personalized Marketing Strategies

David discusses the importance of personalized marketing strategies, emphasizing that there is no one-size-fits-all approach. He advises against relying solely on traditional advertising methods like billboards and TV ads due to their high costs. David encourages attorneys to engage in marketing despite potential reluctance, suggesting they find a balance between being a lawyer and a marketer. He highlights the challenges and rewards of marketing for small firms, particularly in managing online reviews. David shares his journey of building his personal brand through community service, book authorship, and online presence. He recommends focusing on online profiles and reputation management as key marketing strategies for small firms. David introduces the concept of Yext, a tool for ensuring accurate website indexing for Google search purposes.

10:43 Online Reputation Management

David emphasizes the importance of managing online reputation ethically and avoiding shortcuts like fake reviews. He references a Black Mirror episode to illustrate the significance of reputation in life and business. David highlights the Google Business Profile as a crucial tool for online presence and recommends linking it to a robust website. He explains the process of setting up a Google Business Profile and the importance of guiding clients in posting reviews. David advises against publicly sharing review links to prevent negative reviews from dissatisfied clients. He shares techniques for obtaining reviews, including asking clients directly and using email reminders. David discusses the progression of his firm's online reviews and the impact on client acquisition.

22:49 Utilizing Review Platforms

David discusses the Avvo directory, highlighting its ease of use and the importance of client reviews and attorney endorsements. He shares his experience in building a strong Avvo profile and the benefits of using Zoom to guide clients through the review process. David advises against posting reviews from the same IP address to avoid suspicion of astroturfing. He emphasizes the time commitment required for effective reputation management and marketing. David explains the process of obtaining endorsements and reviews on Lawyers.com and the significance of the AV rating. He highlights the importance of maintaining a robust online presence across various directories. David shares his experience with Justia, praising its free, comprehensive profile options and quality control in reviews.

35:02 Creative Marketing Techniques

David shares creative marketing techniques, including business card designs and community service initiatives. He discusses the use of unique business cards, such as playing card designs, to make a memorable impression. David emphasizes the importance of aligning marketing efforts with personal interests and hobbies. He introduces Tap Talk, a digital business card that transfers information to a phone, as a modern marketing tool. David shares his experience with custom metal cards and poker chips as promotional items. He highlights the significance of grassroots marketing and the use of creative concepts to engage potential clients. David discusses the benefits of writing books as a marketing tool and the process of creating and distributing them.

01:02:51 Cost-Effective Marketing Approaches

David answers questions about cost-effective marketing strategies for small firms. He emphasizes the importance of utilizing free resources like the Google Business Profile page. David shares his experience with maintaining a low-cost office and the benefits of grassroots marketing. He highlights the significance of client reviews and reputation management as key marketing strategies. David encourages attendees to focus on personalized marketing approaches that align with their strengths and budget. He shares his contact information and invites attendees to reach out for further discussion and collaboration.

Please note this AI-generated summary provides a general overview of the webinar but may not capture all details, nuances, or the exact words of the speaker. For complete accuracy, please refer to the original webinar recording.

Speaker

David Alan Wolf Partner at Wood, Atter & Wolf, P.A.

David Alan Wolf is a partner with Wood, Atter & Wolf, P.A., based in Jacksonville, Florida. For over 32 years, David Wolf has focused his practice in the area of personal injury. He devotes the bulk of his time and efforts to his law practice and client-related work as an attorney and advocate for injury victims and their families. Read More ›