SEO for Law Firm Websites: Fundamentals of Citation & Link Building

Interested in learning more about law firm website optimization for enhanced performance in search results? This first of a two-part webinar on Citation & Link Building for SEO will discuss fundamentals, including the relationship between citations, link building, and rankings in Google organic search results and Google Business Profiles. You will also learn linking basics and internal and external linking strategies, such as cross-linking between your media properties and gaining lawyer directory and business directory links.


  • Citations & Links
    • Google Organic Results
    • Google Business Profile Rankings
  • Link Basics
    • Link Value Over Tme
    • Text Contained in and Around Link
    • Page and Website Content
  • Citation Basics
    • NAP (Name, Address, and Phone Number) Consistency
    • Schema Markup
  • Internal Links
    • Link Text Uniqueness and Consistency
    • Blogs and Websites
  • External Links (Part 1)
    • Lawyer Directories
    • Business Directories
    • Blog Directories
Topics covered include: SEO & Websites
Duration of this webinar: 60 minutes
Originally broadcast: August 03, 2022 11:00 AM PT
Tim Stanley
Tim Stanley CEO
Tim Stanley is the CEO and founder of Justia, one of the most visited legal portals in the world. Justia’s mission is to make law and legal resources free for all. Before founding Justia, Tim founded and was CEO of FindLaw. He is the general counsel and on the Board of Trustees of Public.Resource.Org, and was previously on the Board of Nolo and American LegalNet. Tim has a BS and MS from Stanford University and a JD from the University of Michigan Law School.
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