Ana Hidalgo
Ana Hidalgo Justia
Google Analytics 101 Google Tools for Law Firm Websites
Overview AI Webinar Summary
Google Analytics 101: Google Tools for Law Firm Websites

Elevate your law firm's SEO game by enhancing your Google Analytics (GA4) knowledge in our upcoming webinar. Discover how to utilize key features like data tracking for your website’s traffic, page performance, and more to understand your website’s online presence holistically as we walk you through the interface top to bottom. Whether you're a seasoned attorney or just starting out, this session will give you a better understanding of Google Analytics and how you can use it to assess your site’s health and performance.

Topics covered include:
SEO & Websites Legal Marketing
Agenda:
  • Introduction to Google Analytics
  • Overview of Dashboard
  • Acquisition Reports
  • Engagement Reports
  • User Reports
  • Conclusions
  • Q&A
Duration of this webinar: 60 minutes
Originally broadcast: May 14, 2024 11:00 AM PT
Webinar Highlights

This webinar is divided into section summaries, which you can scan for key points and then dive into the sections that interest you the most.

Introduction
Ana Hidalgo, the speaker, is introduced as an expert in SEO and Google Analytics. Ana outlines the webinar's agenda, focusing on key Google Analytics reports and features. She provides a brief history of Google Analytics, noting its evolution to GA4. Ana acknowledges initial challenges with GA4 but emphasizes its growing acceptance. The session will not cover Google Analytics setup, directing viewers to external resources for assistance.
Overview of Google Analytics 4
Ana explains the Google Analytics dashboard, highlighting its personalized nature for different users. She describes the View Reports snapshot, which provides quick insights into user activity. The real-time widget shows website interactions over the last 30 minutes. Suggested reports and recommendations are tailored based on user activity. She outlines the focus on traffic acquisition, engagement, and user attributes reports.
Traffic Acquisition and Analysis
Ana details the traffic acquisition report, explaining different traffic sources like organic search and direct traffic. She describes unassigned traffic, which lacks identifiable sources, and organic social traffic from social media. Paid search traffic comes from paid ads, while organic video traffic is from video platforms. The focus is on Google organic traffic, which dominates search engine traffic. Ana explains methods to analyze Google organic traffic using filters and dropdown menus. She emphasizes the importance of understanding traffic sources for effective website strategy. Ana provides steps to isolate Google organic traffic for detailed analysis.
Understanding Google Organic Traffic
Ana continues explaining how to filter and analyze Google organic traffic in GA4. She describes setting up dimensions to view traffic by date and compare it with previous periods. Ana explains the traffic comparison graph for analyzing traffic changes over time. She highlights the impact of content changes and Google algorithm updates on traffic. Ana notes that high-quality content can lead to increased traffic after algorithm updates. She emphasizes the importance of monitoring traffic changes and understanding their causes. Ana concludes with the significance of Google organic traffic analysis for website strategy.
Engagement and User Reports
Ana discusses the impact of content quality and changes on organic traffic. She explains the role of high-quality links in maintaining or improving traffic. Ana highlights the influence of changes in search engine results pages on traffic. Technical issues, such as domain changes, can affect traffic if not handled properly. Manual actions from Google can significantly affect traffic if guidelines are not followed. Ana introduces engagement reports, focusing on user interactions with the website. She emphasizes the importance of monitoring key events and traffic reports for strategic decisions.
Technical and Demographic Insights
Ana explains how to filter traffic data by location and device in user reports. She describes using filters to focus on specific regions or cities for traffic analysis. Ana highlights the importance of understanding device usage for website optimization. She emphasizes the need for mobile-friendly websites due to the prevalence of mobile traffic. Ana advises regular monitoring of Google Analytics to understand traffic behavior. She stresses the importance of Google organic traffic and adapting to algorithm updates. Ana concludes with resources for monitoring Google updates and improving website strategy.
Q&A and Key Differences in GA4
Ana answers questions about GA4's differences from Universal Analytics, focusing on event tracking. She explains how to verify GA4 installation using real-time data and Google Tag Assistant. Ana clarifies the distinction between event tracking and page view tracking in GA4. She discusses the difference between conversions and key events in GA4. Ana explains what constitutes an engaged session and the role of event parameters. She outlines GA4's integration capabilities with Google apps and other tools.

Please note this AI-generated summary provides a general overview of the webinar but may not capture all details, nuances, or the exact words of the speaker. For complete accuracy, please refer to the original webinar recording.

Speaker
Ana Hidalgo
Ana Hidalgo Sr. Manager, SEO
Justia

Ana Hidalgo is a Senior Manager on Justia SEO Team, where she focuses on search engine optimization and search engine marketing. She has a BA in Business Administration with concentration in Marketing from Tecnológico de Monterrey, she is also certified in Google Ads Search and Google Analytics. With fourteen years of experience, she helps Justia and its clients with SEO and SEM marketing strategies. Ana lived in London for 7 years where she specialized in Customer Service. She is also a certified Power Jump instructor and loves traveling.

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