Justia Connect Webinars Unlock Your Website’s Potential With Google Search Console: Google Tools for Law Firm Websites

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Overview AI Webinar Summary

Unlock Your Website’s Potential With Google Search Console: Google Tools for Law Firm Websites

Elevate your law firm's SEO game by mastering Google Search Console in our upcoming webinar. Discover how to utilize key features like performance tracking, site indexing, and core web vitals reports to understand your website’s online presence and identify potential website issues that may hinder your online visibility. Whether you're a seasoned attorney or just starting out, this session will give you a better understanding of Google Search Console and how you can use it to assess your site’s health and performance.

Topics covered include:

SEO & Websites Legal Marketing

Duration of this webinar: 60 minutes

Originally broadcast: March 11, 2024 11:00 AM PT

Webinar Highlights

This webinar is divided into section summaries, which you can scan for key points and then dive into the sections that interest you the most.

00:00 Introduction to the Webinar and Speaker

Gustavo Montes, the Director of SEO at Justia, is introduced as the speaker with extensive experience in the IT industry. Gustavo explains the Google Search Console's history, its focus on Google Search Engine, and the types of data it provides, such as indexation and performance metrics. He mentions the ease of setting up Google Search Console, especially for those with Google Analytics access.

05:20 Understanding Google Search Console Links

Gustavo discusses the links section in Google Search Console, focusing on external and internal links. He explains how external links are shown, including the top linking sites and the ability to drill down for more details. The importance of anchor text in external links is highlighted, as it provides context for Google about the linked pages. Gustavo warns against overusing keywords in anchor text, emphasizing natural and user-relevant links. He describes the internal links section, which shows cross-links among pages within a website. Internal linking is crucial for Google's understanding of a website's structure and content.

16:57 Website Performance and Indexing

Gustavo introduces the overview report, which consolidates site metrics and highlights indexing and schema issues. The performance report provides insights into website clicks and indexing status, crucial for identifying technical problems. Core Web Vitals and HTTPS are discussed as key metrics for user experience and website security. The URL inspection tool is introduced for analyzing specific pages, checking for indexing issues and requesting updates. Gustavo emphasizes the importance of ensuring pages are indexed and secure, using tools like AMP and schema markup.

31:46 Page Experience and Enhancements

Gustavo elaborates on the significance of clicks and impressions as key metrics in performance reports. He explains the impact of new pages on average position and click-through rate, advising focus on specific queries. The page experience report is introduced, highlighting Core Web Vitals and HTTPS for user experience and security. Gustavo stresses the importance of mobile metrics for ranking purposes and the benefits of AMP for fast-loading pages. He advises consulting web developers for technical issues identified in Core Web Vitals reports. The enhancements report covers AMP and schema markup, crucial for website stability and user experience.

46:06 Troubleshooting and Manual Actions

Gustavo discusses troubleshooting issues using the indexing report to monitor indexed and non-indexed pages. He explains the significance of 404 errors and the importance of maintaining a sitemap for Google indexing. The removals tool is introduced for temporarily removing URLs from Google search, useful for outdated or problematic pages. He explains manual actions as penalties for non-compliance with Google's spam policies, requiring prompt resolution. He also highlights security issues, emphasizing the need for vigilance against hacking and harmful content.

01:02:41 Audience Q&A

Gustavo answers audience questions, clarifying terms like AMP, snippets, and breadcrumbs. He advises on assessing the quality of links listed in Google Search Console, emphasizing reputable sources. Gustavo explains the process of re-indexing pages, recommending it only for significant updates or changes. He cautions against using the disavow tool unless facing a manual action from Google.

Please note this AI-generated summary provides a general overview of the webinar but may not capture all details, nuances, or the exact words of the speaker. For complete accuracy, please refer to the original webinar recording.

Speaker

Gustavo Montes Director of SEO
Justia

Gustavo is the Director of Search Engine Optimization at Justia. He has leadership and operating responsibility for all SEO efforts in the company. With over two decades of technical and senior leadership experience in the IT industry, Gustavo’s expertise and sharp analytical vision have been instrumental in maximizing the value proposition of Justia’s marketing solutions. When he is not working, Gustavo enjoys spending time with his wife and kids. He also enjoys playing the guitar, singing, and firing up the grill to enjoy a barbecue with his friends.

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