Justia Connect Webinars Law Firm Video 101: Establishing Trust With an Effective Video Strategy

Law Firm Video 101: Establishing Trust With an Effective Video Strategy

Video has proven itself to be an effective digital method that can showcase a firm’s people, skill sets, industry insight, and expertise. Not only can video be used through different channels, but also it can be repurposed for different outlets. This seminar will walk through the why and how to plan for a video strategy and give actionable insight to help law firms plan for or get started on a sustainable long-term video strategy.

Join Robert Weiss to learn, evaluate and determine how video best fits your firm’s unique needs. This program will walk attendants through podcasts, webinars, best practices in video management, hosting platforms, DIY options, leverage video in digital footprint in the areas of:

Thought leadership/Subject matter expertise
Client Testimonials/Case studies
State of the firm
Bring industry report data to life with animated infographic videos
Practice area overviews
Internal communications
Crisis communications – control the narrative
Bio videos

Topics covered include:

Video Legal Marketing

Agenda:

What business objectives does video support?
Ways to produce video – even in a remote world
How video can impact your digital footprint…for years to come
How often should you be doing video
Why video is different than text or images – managing the workflow
To script or not to script?
Maximize budget allocations
What to do with video after it is created
Become an ambassador for video

Duration of this webinar: 60 minutes

Originally broadcast: March 01, 2024 11:00 AM PT

Webinar Highlights

This webinar is divided into section summaries, which you can scan for key points and then dive into the sections that interest you the most.

00:00 Introduction

Robert Weiss, the speaker, is an expert in video production and marketing. Robert emphasizes the significance of video in building trust and credibility for law firms. He explains how video can be a versatile tool for marketing across various channels. Robert encourages legal marketers to push partners to use video for wider outreach.

05:57 The Power of Video in Legal Marketing

Robert discusses the power of video in achieving business objectives for law firms. He highlights the importance of creating a library of video content to build trust and confidence. Video is presented as a versatile tool that can align with various business objectives. Robert stresses the need for different types of video content for different marketing goals. He explains the adoption issue of video in digital marketing and the importance of starting early. A long-term plan for video content is essential for meeting diverse business objectives.

12:01 Building a Video Strategy

Robert advises focusing on business strategy before creating video content. Different types of video content are needed for advertising versus SEO. Video can be integrated into existing content creation efforts for various business objectives. He provides examples of firms successfully using video for thought leadership and marketing. Video is a long-lasting investment that enhances digital assets and thought leadership. Robert encourages shifting existing content into video format for greater impact.

18:19 Video Production Techniques

Robert introduces the concept of batch production for efficient video content creation. He shares examples of successful batch production by legal professionals. Cost factors in video production are explained, including location and equipment choices. Robert advises being open with production companies to maximize budget efficiency. Different approaches to video production are discussed: DIY, professional, and remote. Remote video capture is highlighted as a cost-effective method for regular content creation.

31:21 Video Distribution and Strategy

Robert explains how to leverage video content across various digital channels. He emphasizes starting with video to create ancillary digital content for marketing. Video can be tailored to meet core marketing objectives and enhance digital presence. Audience questions are addressed, including video length and format considerations. Robert discusses the importance of context and relevance in determining video duration. He advises on production time estimation and the frequency of posting video content.

Please note this AI-generated summary provides a general overview of the webinar but may not capture all details, nuances, or the exact words of the speaker. For complete accuracy, please refer to the original webinar recording.

Speaker

Robert Weiss President
MultiVision Digital

President of MultiVision Digital, a New York video production and video marketing company, that provides the full spectrum of video strategy, video production and video marketing services. Having produced over 1,500 videos since their inception, MultiVision Digital's holistic approach has allowed clients to increase sales, lead generation, improve SEO rankings, increase awareness and client loyalty. Clients range from solo-entrepreneurs to global Fortune 500 companies across almost every industry. But more importantly, have executed successful business video strategy plans for every business objective. Read More ›

Watch Related Videos

Robert Weiss MultiVision Digital

Lights, Camera, Clients Driving Law Firm Growth Through Video Marketing

Watch Now

CLE

Alexia Bedat Klaris Law PLLC

Podcasting 101 Advising Clients in Preproduction, Production, and Distribution

Watch Now