Justia Connect Webinars Intro to SEO & Website Content: SEO for Law Firm Websites

Intro to SEO & Website Content: SEO for Law Firm Websites

Want to learn more about increasing your law firm's online visibility? Trying to improve and enhance your presence in Google's organic search results? In this first of a series of webinars on search engine optimization (SEO) for law firms, Justia CEO Tim Stanley will provide an overview of SEO, cover Google's Search Quality Rating Guidelines, and law firm website content writing strategies. Future webinars in the series will include information on Google Business Profiles, citation and link building, accessibility, usability, and technical SEO.

Topics covered include:

SEO & Websites Legal Marketing

Agenda:

Intro for SEO
Google's Search Quality Rating Guidelines & Law
- EAT: Expertise, Authoritativeness, Trustworthiness
- YMYL: Your Money or Your Life
Law Firm Website Content
- Home Page
- Attorney Profiles
- Practice Area Pages
- Other Pages
- Blog Posts

Duration of this webinar: 60 minutes

Originally broadcast: June 23, 2022 11:00 AM PT

Webinar Highlights

This webinar is divided into section summaries, which you can scan for key points and then dive into the sections that interest you the most.

00:04 Introduction and Overview

Tim Stanley begins the webinar by discussing search engine optimization (SEO) for law firms, emphasizing the importance of content and technical SEO. He explains the significance of Google search engine result pages and organic rankings, emphasizing the importance of appearing in organic search results. Tim discusses the role of Google Maps and the impact of reviews and location on rankings. He highlights the opportunity for law firms to leverage featured snippets and the importance of creating high-quality content. Tim emphasizes the importance of localized search results and the need for law firms to focus on content, citations, and technical SEO to improve rankings.

24:29 Content Strategy for Law Firms

Tim discusses the importance of creating high-quality, original legal content for law firm websites. He emphasizes the need for law firms to focus on specific practice areas and create detailed content for each area. Tim advises on the use of relevant keywords and variations to avoid over-optimization and maintain high rankings. He highlights the significance of Google's search quality rating guidelines and the importance of expertise, authoritativeness, and trustworthiness (E-A-T) in content. Tim stresses the need for law firms to provide accurate and up-to-date legal information to maintain credibility and improve search rankings.

42:47 Writing Tips

Tim discusses the importance of writing unique and high-quality content for law firm websites, emphasizing the need for originality. He advises against copying large portions of content and highlights the benefits of writing 500 to 650 words to improve rankings. Tim emphasizes the importance of including legal analysis in content to demonstrate expertise and differentiate from competitors. He advises on the use of meta descriptions and highlights the importance of maintaining unique content in directories.

57:00 Attorney Profiles and Practice Area Pages

Tim emphasizes the importance of attorney profiles and practice area pages in SEO strategy. He advises on the structure and content of attorney profiles, including the inclusion of credentials and practice areas. Tim again highlights the importance of maintaining unique content in directories to avoid duplication and improve search rankings. He discusses the significance of practice area pages and the use of keywords and variations to optimize content.

01:04:34 Blogging and Content Management

Tim advises on the competition between blog posts and practice area pages and the importance of managing keyword density. He recommends blogging at least once a month to maintain visibility and avoid removal from directories. He emphasizes the importance of focusing on website pages before moving on to blog posts. Tim highlights the significance of maintaining high-quality content and avoiding duplication across platforms.

Please note this AI-generated summary provides a general overview of the webinar but may not capture all details, nuances, or the exact words of the speaker. For complete accuracy, please refer to the original webinar recording.

Speaker

Tim Stanley CEO
Justia

Tim Stanley is the CEO and founder of Justia, one of the most visited legal portals in the world. Justia’s mission is to make law and legal resources free for all. Before founding Justia, Tim founded and was CEO of FindLaw. He is the general counsel and on the Board of Trustees of Public.Resource.Org, and was previously on the Board of Nolo and American LegalNet. Tim has a BS and MS from Stanford University and a JD from the University of Michigan Law School.