Fast-Mover Advantage: Law Marketing Ethics Issues in a Race for Clients

At 12:43 pm on June 27, 2022, an Amtrak train derailed in Missouri, with 200 passengers onboard, killing four. By 5 pm, there were attorney web pages geared toward crash victims and their families. By 9 am the next morning, law firms were announcing not only lawsuit filings but clients that had been retained. The days of the 30-day solicitation moratorium are gone—if not in writing, in spirit. Law firms struggle to compete in a fast-moving marketplace where the Rules of Professional Conduct vary state by state in regulations and enforcement.

Agenda:

  • Review of Bates v Arizona
  • Use of Trade Names Experts
  • Virtual Law Practices
  • Rules of Professional Conduct 7.1-7.7
  • Advertising Ethics Issues
  • History of Related Court Cases
  • Unauthorized Practice of Law
  • Related Ethics Opinions
  • Content Marketing Issues
  • Social Media
  • Lawyer Ratings & Rankings
  • Responding to Online Reviews
  • ABA Model Rule Changes
  • Advertising Ethics Considerations
Topics covered include: Practice Skills Ethics
Duration of this webinar: 60 minutes
Originally broadcast: March 15, 2023 11:00 AM PT
Continuing Legal Education (CLE) Credits

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California CLE

Status: Approved

Credits: 1.0 Legal Ethics

Earn Credit Until: January 16, 2025

South Carolina CLE

Status: Approved

Credits: 1.0 Legal Ethics/Professional Responsibility

Difficulty: All Levels

Earn Credit Until: December 31, 2024

Texas CLE

Status: Approved

Credits: 1.0 Legal Ethics

Earn Credit Until: January 31, 2025


This presentation is approved for one hour of Legal Ethics CLE credit in California and one hour of Legal Ethics/Professional Responsibility CLE credit in South Carolina (all levels). This course has been approved for Minimum Continuing Legal Education credit by the State Bar of Texas Committee on MCLE in the amount of 1.0 credit hours, of which 1.0 credit hours will apply to Legal Ethics/Professional Responsibility credit.

Please note that CLE credit, including partial credit, cannot be earned outside of the relevant accreditation period.

Looking for CLE credit? Visit CLE Center CLE Accreditation
Speaker
Micah Buchdahl
Micah Buchdahl Attorney/HTMLawyers
Micah U. Buchdahl is a Pennsylvania-licensed attorney assisting law firms with business development initiatives. Based in Moorestown, NJ, he is president of HTMLawyers, Inc., a law marketing consultancy. Micah is known for his ethics counsel as it pertains to law marketing, advertising, and compliance. He is a member of the Association of Professional Responsibility Lawyers and a past chair of the ABA’s Law Practice Division. Micah attended Temple University both as an undergraduate (B.A., journalism) and for law school (J.D., 1991).
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