Fast-Mover Advantage: Law Marketing Ethics Issues in a Race for Clients

At 12:43 pm on June 27, 2022, an Amtrak train derailed in Missouri, with 200 passengers onboard, killing four. By 5 pm, there were attorney web pages geared toward crash victims and their families. By 9 am the next morning, law firms were announcing not only lawsuit filings but clients that had been retained. The days of the 30-day solicitation moratorium are gone—if not in writing, in spirit. Law firms struggle to compete in a fast-moving marketplace where the Rules of Professional Conduct vary state by state in regulations and enforcement.

The live version of this presentation was eligible for one hour of general California MCLE credit, but CLE credit is not currently available for watching the on-demand version.

  • Review of Bates v Arizona
  • Use of Trade Names Experts
  • Virtual Law Practices
  • Rules of Professional Conduct 7.1-7.7
  • Advertising Ethics Issues
  • History of Related Court Cases
  • Unauthorized Practice of Law
  • Related Ethics Opinions
  • Content Marketing Issues
  • Social Media
  • Lawyer Ratings & Rankings
  • Responding to Online Reviews
  • ABA Model Rule Changes
  • Advertising Ethics Considerations
Topics covered include: Practice Skills
Duration of this webinar: 60 minutes
When: March 15, 2023 11:00 AM PST
Micah Buchdahl
Micah Buchdahl Attorney/HTMLawyers
Micah U. Buchdahl is a Pennsylvania-licensed attorney assisting law firms with business development initiatives. Based in Moorestown, NJ, he is president of HTMLawyers, Inc., a law marketing consultancy. Micah is known for his ethics counsel as it pertains to law marketing, advertising, and compliance. He is a member of the Association of Professional Responsibility Lawyers and a past chair of the ABA’s Law Practice Division. Micah attended Temple University both as an undergraduate (B.A., journalism) and for law school (J.D., 1991).
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