Fast-Mover Advantage: Law Marketing Ethics Issues in a Race for Clients

At 12:43 pm on June 27, 2022, an Amtrak train derailed in Missouri, with 200 passengers onboard, killing four. By 5 pm, there were attorney web pages geared toward crash victims and their families. By 9 am the next morning, law firms were announcing not only lawsuit filings but clients that had been retained. The days of the 30-day solicitation moratorium are gone—if not in writing, in spirit. Law firms struggle to compete in a fast-moving marketplace where the Rules of Professional Conduct vary state by state in regulations and enforcement.

This presentation is approved for one hour of Legal Ethics MCLE credit* in California.


  • Review of Bates v Arizona
  • Use of Trade Names Experts
  • Virtual Law Practices
  • Rules of Professional Conduct 7.1-7.7
  • Advertising Ethics Issues
  • History of Related Court Cases
  • Unauthorized Practice of Law
  • Related Ethics Opinions
  • Content Marketing Issues
  • Social Media
  • Lawyer Ratings & Rankings
  • Responding to Online Reviews
  • ABA Model Rule Changes
  • Advertising Ethics Considerations
Topics covered include: Practice Skills
Duration of this webinar: 60 minutes
Originally broadcast: March 15, 2023 11:00 AM PT
Continuing Legal Education (CLE) Credits

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California CLE

Status: Approved

Credits: 1.0 Legal Ethics

Earn Credit Until: January 16, 2025

Looking for CLE credit? Visit CLE Center CLE Accreditation
Micah Buchdahl
Micah Buchdahl Attorney/HTMLawyers
Micah U. Buchdahl is a Pennsylvania-licensed attorney assisting law firms with business development initiatives. Based in Moorestown, NJ, he is president of HTMLawyers, Inc., a law marketing consultancy. Micah is known for his ethics counsel as it pertains to law marketing, advertising, and compliance. He is a member of the Association of Professional Responsibility Lawyers and a past chair of the ABA’s Law Practice Division. Micah attended Temple University both as an undergraduate (B.A., journalism) and for law school (J.D., 1991).
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