Justia Connect Webinars Lights, Camera, Clients: Driving Law Firm Growth Through Video Marketing

Lights, Camera, Clients: Driving Law Firm Growth Through Video Marketing

Video content gives the most amount of information in the shortest amount of time and gets people informed and educated like no other means out there, having a sound video content strategy is necessary for law firms of all sizes. As many law firms are either just getting started, have challenges with video or don't have a long-term strategy for video, they do not see video marketing as the most effective digital method to showcase partners' skill sets, insight, expertise, and personality, and can be used across every digital channel.

In this webinar, Robert Weiss, president of MultiVision Digital, an award-winning video production and video marketing agency in NYC, who has produced over 1,600 videos across every business objective, will be providing strategic insight and guidance to help law firms of all sizes get started or double down with video. Robert will respond to common questions that attorneys and law firms have about video production and video marketing.

Topics covered include:

Video Legal Marketing

Agenda:

Why Should Law Firms Be Doing Video?
How Often Should You Be Doing Video?
When Does It Make Sense To Do Video?
What Is Batch Producing?
What Makes Up the Cost of a Video?
What Do You Do With That Video Once You Have It – Video-First Marketing Strategy
Three Ways To Create Video
How To Manage Video Content Media and Assets
Questions & Answers

Duration of this webinar: 60 minutes

Originally broadcast: March 12, 2025 11:00 AM PT

Webinar Highlights

This webinar is divided into section summaries, which you can scan for key points and then dive into the sections that interest you the most.

00:00 Introduction to Video Marketing

Robert Weiss, president of MultiVision Digital, is introduced as the speaker, emphasizing his expertise in video strategy and production. Robert discusses the importance of video for law firms, noting its ability to showcase partners' skills and personalities. He explains that video content can be used across multiple channels and has a long-lasting impact. Robert stresses the need for attorneys to build trust and credibility through video, which can influence potential clients' decisions. He concludes by highlighting the role of video in conveying thought leadership and building the 'know, like, and trust' factor.

05:45 Integrating Video with Business Objectives

Robert emphasizes that video integrates well with various business objectives, including recruitment. He explains that video content can be repurposed and remains valuable over time, addressing recurring topics and client inquiries. Robert advises against creating all videos at once, suggesting a gradual approach aligned with business objectives. He compares video adoption to past digital marketing trends, encouraging firms to start now to stay ahead. Robert outlines the process of integrating video into business strategies, focusing on production, distribution, and adaptation. He highlights the importance of camera presence and reassures that perfection is not required, as comfort with video develops over time.

11:47 Types of Video Content and Production Strategies

Robert discusses different types of video content, such as thought leadership and bio videos, and their strategic uses. He advises building a video library over time, aligning projects with business objectives to maximize impact. Robert shares examples of successful video projects, emphasizing the efficiency of batch production. He encourages firms to start with frequently asked questions (FAQs) as a roadmap for video content. Robert explains the cost considerations in video production, highlighting factors like location and production value. He concludes by stressing the importance of aligning video content with business objectives and leveraging it across channels.

17:49 Video Production Tips and Techniques

Robert advises having a budget in mind when approaching video production companies to maximize value. He explains that video length should be dictated by content relevance, not a fixed duration. Robert emphasizes the importance of a video-first marketing strategy, integrating video with other content forms. He suggests starting with professional crews to learn video production, then gradually incorporating DIY efforts. Robert introduces remote video production technology as a cost-effective option for high-quality content. He advises against scripting, recommending preparation through bullet points and natural delivery.

27:23 Video Marketing Strategy and ROI

Robert discusses the importance of a video-first marketing strategy for effective distribution across digital channels. He highlights the need for a plan to repurpose video content into various formats for different platforms. Robert advises aligning video content with business strategies, focusing on quality over quantity. He suggests using YouTube for initial video distribution and analytics, with more sophisticated tools as firms progress. Robert emphasizes the importance of professional content as a foundation, with DIY videos as supplementary. He advises against using teleprompters for non-actors, recommending a natural approach to video content creation.

44:22 Common Challenges and Solutions in Video Marketing

Robert advises starting with willing attorneys to build momentum and comfort with video production. He emphasizes the importance of messaging in pre-production planning, focusing on content over visuals. Robert suggests using professionals to guide and coach attorneys in video production for better results. He discusses the balance between in-house and outsourced video production, considering resources and capabilities. Robert advises focusing on website videos as primary content, with social media as supplementary. He concludes by highlighting common mistakes in video marketing, such as over-reliance on teleprompters and lack of distribution planning.

Please note this AI-generated summary provides a general overview of the webinar but may not capture all details, nuances, or the exact words of the speaker. For complete accuracy, please refer to the original webinar recording.

Speaker

Robert Weiss President
MultiVision Digital

President of MultiVision Digital, a New York video production and video marketing company, that provides the full spectrum of video strategy, video production and video marketing services. Having produced over 1,500 videos since their inception, MultiVision Digital's holistic approach has allowed clients to increase sales, lead generation, improve SEO rankings, increase awareness and client loyalty. Clients range from solo-entrepreneurs to global Fortune 500 companies across almost every industry. But more importantly, have executed successful business video strategy plans for every business objective. Read More ›

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