Marc W. Halpert
Marc W. Halpert Connect2Collaborate
Networking Connections That Convert Using LinkedIn to Attract Clients and Build Authority
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Networking Connections That Convert: Using LinkedIn to Attract Clients and Build Authority

Join us for an enlightening session on how to expand your networking power with LinkedIn. This all-in-one session will provide networking tips and LinkedIn advice, as power tools in your brand marketing toolbox to catapult your networking efforts.

Learning Objectives:

In this session, you will learn:

  • What networking is (and isn't)
  • How to ace a networking introduction and grow it into potential business
  • Follow-up strategies – the difference between persistence, stalking, and apathy
  • How to “network up” to those you never thought would be in your circle, all with stories and examples from the speaker’s 25-year entrepreneurial career experience.

Then you can also learn:

  • How to express “why” you in particular, using your own best expression on your LinkedIn profile to optimize brand recognition,
  • Coupled with recurring, excellent published content to share viewpoints, attracting new prospects organically, and encouraging colleagues to refer you to others for your expertise.

That’s the gift of social networking, a multi-media art that you practice daily, employing stand-out strategies and the right way to self-brand on social media platforms, notably and most successfully. Learn the essential aspects of how networking converges with LinkedIn social networking, impressing the global business community of over 1 billion professionals.

Duration of this webinar: 60 minutes
Originally broadcast: October 6, 2025 10:00 AM PT
Webinar Highlights

This webinar is divided into section summaries, which you can scan for key points and then dive into the sections that interest you the most.

Why LinkedIn Is Important
Marc W. Halpert, a LinkedIn consultant, is introduced as the speaker, focusing on using LinkedIn to build professional authority for lawyers. Marc highlights the significance of telling one's career narrative to stand out on LinkedIn. He stresses the importance of being a leader in one's field and the value of return engagements with clients. He emphasizes the importance of storytelling in demonstrating thought leadership and maintaining client relationships.
Networking and Thought Leadership
Marc discusses the concept of thought leadership and the importance of being recognized and referred. He defines networking as a reciprocal process, emphasizing the need to demonstrate one's value rather than just selling. Networking should be ethical, referral-based, and focused on building human connections. Marc highlights the importance of follow-up and maintaining a reputation for reliability and trustworthiness. He advises using LinkedIn as a tool for brand marketing and networking, emphasizing the need for a strategic approach. Marc encourages self-assessment and continuous improvement to stand out in a competitive environment.
Building a Personal Brand on LinkedIn
Marc emphasizes the importance of passion and authenticity in networking and LinkedIn profiles. He advises against copying resumes into LinkedIn profiles, stressing the need to convey one's 'why.' Marc recommends using powerful verbs and storytelling to engage readers and differentiate oneself. He highlights the role of LinkedIn in brand marketing and the importance of a well-crafted profile. Marc advises on the strategic use of LinkedIn features to enhance visibility and engagement. He stresses the importance of surrounding oneself with people who uphold high standards.
Effective LinkedIn Strategies
Marc discusses the importance of tailoring LinkedIn profiles to the audience and using multimedia effectively. He emphasizes the need for a strategic approach to LinkedIn, focusing on concise, cogent, and consistent messaging. Marc advises on the importance of regular updates and revisions to LinkedIn profiles to maintain relevance. He highlights the significance of endorsements and recommendations in building credibility on LinkedIn. Marc stresses the importance of using powerful verbs and visual elements to enhance LinkedIn profiles. He advises on the ethical management of endorsements and recommendations to maintain integrity.
Content Creation and Engagement
Marc emphasizes the importance of content creation and engagement on LinkedIn. He advises on creating a culture of content that is informative and engaging for the audience. Marc highlights the importance of making connections feel valued and appreciated through content. He discusses the need for a call to action in LinkedIn posts to encourage engagement and referrals. Marc advises on using LinkedIn to network with individuals outside one's immediate circle. He stresses the importance of continuous learning and adaptation in content creation and networking.
Questions and Resources
Marc highlights the significance of using LinkedIn features like newsletters and the featured section to showcase expertise. He advises on measuring the effectiveness of LinkedIn networking through client interactions and referrals. He addresses the challenges attorneys face in sharing client details on LinkedIn due to ethical restrictions. Marc emphasizes the importance of consulting ethics officers for guidance on content sharing. He encourages attorneys to find creative ways to build narratives while adhering to ethical guidelines.

Please note this AI-generated summary provides a general overview of the webinar but may not capture all details, nuances, or the exact words of the speaker. For complete accuracy, please refer to the original webinar recording.

Speaker
Marc W. Halpert
Marc W. Halpert LinkedIn Trainer, Coach and Marketing Consultant
Connect2Collaborate

Marc W. Halpert, recognized LinkedIn consultant, specializes in legal professionals and law firms over 25 years as an entrepreneur, during the last 15 years he served as a 1:1 coach and group trainer to individuals and professional practices. Read More ›

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