Professionalism in the Age of Social Media: Relevance, Reliability, and Referability on LinkedIn
Andy Brownstein, a practicing corporate, energy, and real estate attorney in Richmond, Virginia, and Marc W. Halpert, a recognized LinkedIn coach/trainer/consultant, will co-present their views on successful best practices that add beneficial value to readers from expressing legal observations via LinkedIn Posts, always submitted ethically and professionally.
They will show ways to encourage readers to comment back in a conversation around a topic among peers to encourage professionalism. This program is aimed at legal professionals whose posting activity needs a new perspective or to get them started in a new habit of posting, and showing themselves and their firm in the best professional light. This 1-hour program will discuss short form online brand communication to: 1) Enhance your practice by providing 930+ million professionals on LinkedIn with your thoughts on relevant topics, 2) Inform others on legal subject matters on new developments in your field practice, ethically, 3) Encourage online readers to look to you as a referral source, and 4) Rely on your expertise, with the prospect of being referred. These tactics can lead to new contacts, press inquiries, and professional recognition for you and your firm.
Agenda:
- Introduction
- Seven Tactical Considerations to Add Interest to Your Posts: 3 R’s and 4 C’s
- What I Want Readers to Know
- Believe
- Feel
- Do
- How to Do This Well
- Ethically
- Writing Well in the Age of AI
- Examples of an Attorney’s Effective Use of LinkedIn Posts
- Wrap-up and Takeaways
Topics covered include:
Legal Marketing
Duration of this webinar:
60 minutes
Originally broadcast:
October 06, 2023 12:00 PM PT
Speakers
Andy Brownstein
Attorney
Andy Brownstein is a Member at GreeneHurlocker with over twenty-five years of experience counseling early-stage and mature companies in corporate, M&A, and commercial real estate matters, including renewable energy development. He has formerly worked in investment banking, private equity fund management, corporate development with a Fortune 500 company, and helped start a company that grew from ground zero to over $20 million in sales and a member of the Inc 5000.
Marc W. Halpert
LinkedIn Trainer, Coach and Marketing Consultant
Marc W. Halpert is a global LinkedIn laureate:
- Trainer: teaching sales and HR departments, professional service firms, and business pros.
- Personal coach: his clients learn to recount how their past success reinforces who they are today and where they can take clients in the future.
- Consultant: adding the power of LinkedIn to marketing events, trips, and ad hoc projects
- LinkedIn self-branding thought leader: podcast guest, 2 books, scores of articles, and over 2500 blog posts, one appearing every business day.
