Professionalism in the Age of Social Media: Relevance, Reliability, and Referability on LinkedIn

Andy Brownstein, a practicing corporate, energy, and real estate attorney in Richmond, Virginia, and Marc W. Halpert, a recognized LinkedIn coach/trainer/consultant, will co-present their views on successful best practices that add beneficial value to readers from expressing legal observations via LinkedIn Posts, always submitted ethically and professionally.

They will show ways to encourage readers to comment back in a conversation around a topic among peers to encourage professionalism. This program is aimed at legal professionals whose posting activity needs a new perspective or to get them started in a new habit of posting, and showing themselves and their firm in the best professional light.

This 1-hour program will discuss short form online brand communication to:
1) Enhance your practice by providing 930+ million professionals on LinkedIn with your thoughts on relevant topics,
2) Inform others on legal subject matters on new developments in your field practice, ethically,
3) Encourage online readers to look to you as a referral source, and
4) Rely on your expertise, with the prospect of being referred.

These tactics can lead to new contacts, press inquiries, and professional recognition for you and your firm.

Agenda:

Introduction
Seven Tactical Considerations to Add Interest to Your Posts: 3 R’s and 4 C’s

What I Want Readers to Know
Believe
Feel
Do
How to Do This Well
Ethically
Writing Well in the Age of AI

Examples of an Attorney’s Effective Use of LinkedIn Posts
Wrap-up and Takeaways

Topics covered include: Legal Marketing

Duration of this webinar: 60 minutes

Originally broadcast: October 06, 2023 12:00 PM PT

Speakers

Andy Brownstein Attorney

Andy Brownstein is a Member at GreeneHurlocker with over twenty-five years of experience counseling early-stage and mature companies in corporate, M&A, and commercial real estate matters, including renewable energy development. He has formerly worked in investment banking, private equity fund management, corporate development with a Fortune 500 company, and helped start a company that grew from ground zero to over $20 million in sales and a member of the Inc 5000.

Marc W. Halpert LinkedIn Trainer, Coach and Marketing Consultant

Marc W. Halpert is a recognized LinkedIn expert with over 14 years' experience helping business professionals around the world as a:

Trainer: teaching self-marketing and branding strategies to tech firms, professional service firms, and business associations who need to be “amazing-er” on LinkedIn, i.e., at the top of their current market, eclipsing the competition.
Personal coach: his professional clients learn to recount why their past success reinforces who they are today, and where they can take clients in the future, in ways they were never taught or feel they cannot adequately express and need that extra coaching nudge.
Consultant: adding the power of LinkedIn to marketing for conferences, events, trips, and ad hoc projects to attract qualified candidates from the LinkedIn database.
LinkedIn self-branding thought leader: frequent podcast guest, author of 2 books (one for the American Bar Association in second edition), scores of articles, press source, quoted in blogs and ezines, and blogger with over 2600 posts, one appearing every business day.