Ana Hidalgo
Ana Hidalgo Justia
Gustavo Montes
Gustavo Montes Justia
Tim Stanley
Tim Stanley Justia
2023 SEO Highlights & 2024 Forecasts SEO for Law Firm Websites
2023 SEO Highlights & 2024 Forecasts: SEO for Law Firm Websites

Curious about the evolution of the SEO landscape in the past year? Ready to explore the future and make predictions for 2024? In our engaging webinar, we will dive into the SEO highlights of 2023, covering major algorithm updates, the most recent SEO developments and trends, and their impact on the legal SEO landscape. Moreover, you'll gain valuable insights into our predictions for the upcoming year, including the future of AI and search!

Topics covered include:
Agenda:

  • 2023 Artificial Intelligence in Google Search

  • 2023 Google Display Changes
    • Featured Snippets Evolution
    • Search Generative Experience (Experiment through Google Labs)

  • 2023 Google Algorithm Changes
    • Core Updates
    • Helpful Content Update
    • Spam Update

  • 2024 SEO Predictions
Duration of this webinar: 60 minutes
Originally broadcast: December 18, 2023 11:00 AM PT
Webinar Highlights

This webinar is divided into section summaries, which you can scan for key points and then dive into the sections that interest you the most.

Introduction
Ana Hidalgo is noted for her role in SEO and SEM marketing strategies, while Gustavo Montes leads SEO efforts at Justia. Tim Stanley, CEO and founder of Justia, is recognized for his contributions to making legal resources accessible. The webinar will cover SEO highlights from 2023 and forecasts for 2024, focusing on Google's algorithm changes and generative AI solutions.
Google Algorithm Updates
The webinar discusses Google's algorithm updates, focusing on changes relevant to law firms. Generative AI developments, such as ChatGPT and Google's Search Generative Experience, are highlighted. Google's recent announcement of Gemini, a new generative AI model, is mentioned. The importance of content quality for law firm websites is emphasized, with webinars available on SEO strategies. Technical SEO and the use of ChatGPT for content creation are discussed as valuable resources.
Generative AI Developments
The integration of generative AI into search results is a major development discussed in the webinar. Microsoft's partnership with OpenAI to incorporate ChatGPT into Bing is highlighted. Google's response with Bard and the Search Generative Experience is noted. The impact of AI on search engines and the competitive dynamics between Google and Microsoft are explored. Google's focus on integrating AI into its services, including Google Workspace, is emphasized. The potential changes in search experiences due to AI integration are considered.
AI Content and Legal Implications
AI content creation and its implications for legal websites are discussed, with a focus on accuracy and quality. Google's stance on AI-generated content has evolved, allowing its use as a tool similar to a spell checker. The importance of verifying AI-generated content, especially for legal topics, is stressed. AI's tendency to produce generic content and the need for detailed legal analysis are highlighted. Strategies for using AI to enhance content quality, including improving existing work, are suggested. The ethical and copyright issues related to AI-generated content are addressed, emphasizing originality.
SEO Strategies and Best Practices
The webinar covers SEO strategies, including link building and mobile optimization for law firm websites. The importance of monitoring SEO trends through resources like Search Engine Land is highlighted. Strategies for obtaining quality links, such as creating content centers, are discussed. Mobile optimization is emphasized, with recommendations to check Core Web Vitals and use AMP pages. The necessity of keyword usage for ranking is explained, with advice on variations and frequency. Justia's AI tools for content creation are introduced, designed specifically for law firm websites.

Please note this AI-generated summary provides a general overview of the webinar but may not capture all details, nuances, or the exact words of the speaker. For complete accuracy, please refer to the original webinar recording.

Speakers
Ana Hidalgo
Ana Hidalgo Sr. Manager, SEO
Justia

Ana Hidalgo is a Senior Manager on Justia SEO Team, where she focuses on search engine optimization and search engine marketing. She has a BA in Business Administration with concentration in Marketing from Tecnológico de Monterrey, she is also certified in Google Ads Search and Google Analytics. With fourteen years of experience, she helps Justia and its clients with SEO and SEM marketing strategies. Ana lived in London for 7 years where she specialized in Customer Service. She is also a certified Power Jump instructor and loves traveling.

Gustavo Montes
Gustavo Montes Director of SEO
Justia

Gustavo is the Director of Search Engine Optimization at Justia. He has leadership and operating responsibility for all SEO efforts in the company. With over two decades of technical and senior leadership experience in the IT industry, Gustavo’s expertise and sharp analytical vision have been instrumental in maximizing the value proposition of Justia’s marketing solutions. When he is not working, Gustavo enjoys spending time with his wife and kids. He also enjoys playing the guitar, singing, and firing up the grill to enjoy a barbecue with his friends.

Tim Stanley
Tim Stanley CEO
Justia
Tim Stanley is the CEO and founder of Justia, one of the most visited legal portals in the world. Justia’s mission is to make law and legal resources free for all. Before founding Justia, Tim founded and was CEO of FindLaw. He is the general counsel and on the Board of Trustees of Public.Resource.Org, and was previously on the Board of Nolo and American LegalNet. Tim has a BS and MS from Stanford University and a JD from the University of Michigan Law School.
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