We're back with a CLE to help demystify the ethical implications surrounding digital/online advertising for lawyers and law firms! In this 60-minute presentation, we'll cover various ethical implications of digital legal marketing used to engage current clients and reach new clients. Attendees will learn about ethical issues concerning law firm websites & blogs, local directories & reviews, lead generation & pay-per-click (PPC) advertising, and social media advertising. We will discuss the ethical issues of targeting certain users with Google, Meta/Facebook and Geofencing ad services. We will examine how changes to Google Ads’ keyword matching implementation may lead to ethical issues for law firms in some jurisdictions. We will also examine the legal and ethical issues presented by fake reviews, both positive and negative, that seem to be a part of many law firms’ online directory profiles.
- Internet Overview
- Overview of Market, Jurisdictional Issues
- New Organizations Offering Services, Law Firms v. Non-Law Firms
- New Ways to Reach Clients & Ethical Issues
- Internet Advertising
- Pricings
- Fixed Fee Directories & Placements
- No Ethical Issues With the Pricing
- Potential Ethical Issues for Presentation Content in Some Directories Using Words Like "Best Attorneys"
- Impressions Pricing
- No Ethical Issues With the Pricing
- Clicks Pricing
- Google Ads, Other Platforms
- Unfair Competition & Trademark Issues, and Ethical Issues Intro
- Lead Pricings
- Google LSAs, Other Platforms
- Ethical Issues for Some Bars
- Fixed Price Per Lead v Pricing Based on Competitor Bidding
- Google LSAs Issues
- "Google screened" – One Member of the Firm Licensed in the State Where LSA Shows
- Lawyer Photo Required But Can Be of Lawyer Not Licensed in State
- Algorithm for Showing Up, Reviews
- Google Business Profile Reviews (Fake Review Ossues)
- LSA Reviews (Controlled by Law Firm, Fake Review Issues)
- Lead Pricing Issues
- Percentage of Fees
- Law Firm Referrals (Allowed for Most)
- Retainer Agreements
- Of Counsel Relationships
- Companies
- AZ, UT
- Pricing Based on Fees
- Fixed Fees Services, Lead Pricing
- Avvo Pricing, Issues With Bars
- Bid Pricing (Google LSAs)
- Exclusive v. Non-exclusive Pricing
- Targeting
- Keywords
- Google Ads
- Unfair Competition & Trademark Issues, Legal Issues, Google Policy
- Text Ad Restrictions
- Ethical Issues With Purchasing Competitors' Names
- State Restrictions
- Google Ads Changes Causing Law Firm and Lawyer Names to Show When Bidding Only on Service Keywords
- Other Platforms
- Remarketing
- Google Ads Restrictions
- Facebook/Instagram (Non)restrictions
- Ethical Issues With Remarketing
- Geofencing
- Examples: Hospitals, Brain Injury Clinics
- Google Restrictions
- Ethical Restrictions
- Websites & Blogs
- Marketing v. Information
- Ethical Disclaimers (e.g. "Attorney Advertising")
- Additional Legal Disclaimers
- Privacy Policies
- Terms of Service
- California, EU Disclaimers
- Accessibility
- ADA Legal Requirements
- Ethical Requirements
- Tools
- Unfair Competition and Trademarks
- Writing About Competitors' Cases
- Using Competitor Names
- Local Directories & Reviews
- Local Directories
- Ethical Issues With Directories Using Terms Like "Best Lawyers"
- Free v Paid Listings
- Reviews
- Obtaining Reviews
- Platform Restrictions (Google v Yelp)
- Client v Attorney Reviews
- Non-client, Non-attorney Reviews
- Ethical Issues in Giving Reviews
- Ethical Issues in Responding to Reviews
- Confidential Information
- Ethics Cases
- Fake Reviews
- Fake Positive Reviews
- Fake Negative Reviews
*CLE credit is only available to Justia Connect Pros. Not a Pro? Upgrade today>>
Status: Approved
Credits: 1.0 Legal Ethics
Earn Credit Until: December 22, 2024
Status: Approved
Credits: 1.0 Legal Ethics/Professional Responsibility
Difficulty: All Levels
Earn Credit Until: December 31, 2024
Status: Approved
Credits: 1.0 Legal Ethics
Earn Credit Until: January 31, 2025
This presentation is approved for one hour of Legal Ethics CLE credit in California and one hour of Legal Ethics/Professional Responsibility CLE credit in South Carolina (all levels). This course has been approved for Minimum Continuing Legal Education credit by the State Bar of Texas Committee on MCLE in the amount of 1.0 credit hours, of which 1.0 credit hours will apply to Legal Ethics/Professional Responsibility credit.
Please note that CLE credit, including partial credit, cannot be earned outside of the relevant accreditation period.
At this time, Justia only offers CLE courses officially accredited in certain states. Lawyers may generate a generic attendance certificate to self-submit credit in their own jurisdiction, but Justia does not guarantee that lawyers will receive their desired CLE credit through the self-submission or reciprocity process.
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