In this webinar, we are covering how lawyers and marketers may use ChatGPT and other artificial intelligence (AI) models for writing law firm marketing content. Join us as we explore how ChatGPT works to produce content, why ChatGPT presents factual accuracy issues around legal topics, and how Google is factoring AI-generated content into its ranking algorithms (including how ChatGPT-generated content may impact your rankings in both a positive and negative way). We will also discuss how you can markup your law firm content so it is better indexed by ChatGPT and other large language models (LLM). Finally, we take a look at ChatGPT's integration into Bing and Google’s expected response, including where we predict both platforms’ search interfaces are heading, particularly for legal content and answers.
- What is ChatGPT
- What is a Large Language Model (LLM)
- How does ChatGPT work?
- AI-LLM/ChatGPT Output
- AI-LLM/ChatGPT and Factual Accuracy
- Dataset of Content
- AI-LLM Model Itself
- Examples
- AI-LLM/ChatGPT Content and Google Rankings
- Google Ok With Useful Content from AI
- Legal Content on Google
- YMYL (Your Money or Your Life)
- EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness)
- Using AI-LLM Output Directly
- Edited AI-LLM Drafted Content
- Examples
- Non-legal Content on Google
- Marketing Content
- Fictional and Hypothetical Content
- Examples
- Schema Markup for AI-LLM/ChatGPT Models
- AI-LLM Content Detection
- AI-LLM/ChatGPT and Google & Bing
- Bing's Competition With Google
- Search Interfaces With AI chat
- Legal Advice Versus Information
- ChatGPT Terms of Service
- Google's AI-LLM Testing
- Featured Snippets v. AI-LLM Answers
