CLE
Jake McKenzie
Jake McKenzie Intermark Legal
Advanced Voir Dire Techniques Win the Case Before It Starts
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Premieres August 12, 12:00 PM ET/9:00 AM PT
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Advanced Voir Dire Techniques: Win the Case Before It Starts

Voir dire is one of the most critical phases of a trial, setting the foundation for a winning case. This webinar will explore cutting-edge techniques to refine your jury selection strategy using market research, media monitoring, sentiment analysis, and behavioral insights. Learn how to identify favorable and unfavorable jurors, test key messaging, and optimize attorney presentation styles. Through data-driven strategies and practical applications, participants will gain a competitive edge in crafting persuasive voir dire approaches that align with case objectives.

Topics covered include:
Agenda:
  • Welcome & Introduction
    • Overview of webinar goals
    • Brief introduction of Jake McKenzie and Intermark Legal

  • Select the Right Jurors
    • Market research for jury selection
    • Media monitoring
    • Venire research
    • Draft voir dire questions and mock voir dire
    • Case sentiment testing — or more to #2?
    • Favorable and unfavorable juror profiles

  • Sway Jurors Minds
    • Narrative testing
    • Case sentiment testing
    • Attorney favorability testing
    • Language testing

  • Q&A and Closing Remarks (as time permits)
    • Key takeaways and implementation strategies
    • Next steps for applying these techniques
Duration of this webinar: 60 minutes
When: Premieres in 29 days | August 12, 2025 9:00 AM PT
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Continuing Legal Education (CLE) Credits

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California CLE

Status: Approved

Credits: 1.00 General

South Carolina CLE

Status: Approved

Credits: 1.00 General

Difficulty: All Levels

North Carolina CLE

Status: Approved

Credits: 1.00 General

Texas CLE

Status: Approved

Credits: 1.00 General


This presentation is approved for one hour of General CLE credit in California, South Carolina (all levels), and North Carolina. This course has been approved for Minimum Continuing Legal Education credit by the State Bar of Texas Committee on MCLE in the amount of 1.00 credit hours.

Justia only reports attendance in jurisdictions in which a particular Justia CLE Webinar is officially accredited. Lawyers may need to self-submit their certificates for CLE credit in jurisdictions not listed above.

Note that CLE credit, including partial credit, cannot be earned outside of the relevant accreditation period. To earn credit for a course, a lawyer must watch the entire course within the relevant accreditation period. Lawyers who have viewed a presentation multiple times may not be able to claim credit in their jurisdiction more than once. Justia reserves the right, at its discretion, to grant an attendee partial or no credit, in accordance with viewing duration and other methods of verifying course completion.

At this time, Justia only offers CLE courses officially accredited in certain states. Lawyers may generate a generic attendance certificate to self-submit credit in their own jurisdiction, but Justia does not guarantee that lawyers will receive their desired CLE credit through the self-submission or reciprocity process.

Looking for CLE credit? Visit CLE Dashboard CLE Accreditation
Speaker
Jake McKenzie
Jake McKenzie CEO
Intermark Legal

Jake McKenzie, CEO of Intermark Group and Intermark Legal, uses his expertise in psychology to craft persuasive strategies that influence jurors’ thoughts, emotions, and actions — giving cases an extraordinary edge. With a background in psychology and political science from Vanderbilt University and an MPPM from Birmingham-Southern College, Jake has shaped national and international litigation strategies, contributing to successful settlements, including large-scale outcomes. Read More ›

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