Voir dire is one of the most critical phases of a trial, setting the foundation for a winning case. This webinar will explore cutting-edge techniques to refine your jury selection strategy using market research, media monitoring, sentiment analysis, and behavioral insights. Learn how to identify favorable and unfavorable jurors, test key messaging, and optimize attorney presentation styles. Through data-driven strategies and practical applications, participants will gain a competitive edge in crafting persuasive voir dire approaches that align with case objectives.
- Welcome & Introduction
- Overview of webinar goals
- Brief introduction of Jake McKenzie and Intermark Legal
- Select the Right Jurors
- Market research for jury selection
- Media monitoring
- Venire research
- Draft voir dire questions and mock voir dire
- Case sentiment testing — or more to #2?
- Favorable and unfavorable juror profiles
- Sway Jurors Minds
- Narrative testing
- Case sentiment testing
- Attorney favorability testing
- Language testing
- Q&A and Closing Remarks (as time permits)
- Key takeaways and implementation strategies
- Next steps for applying these techniques
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Status: Approved
Credits: 1.00 General
Status: Approved
Credits: 1.00 General
Difficulty: All Levels
Status: Approved
Credits: 1.00 General
Status: Approved
Credits: 1.00 General
This presentation is approved for one hour of General CLE credit in California, South Carolina (all levels), and North Carolina. This course has been approved for Minimum Continuing Legal Education credit by the State Bar of Texas Committee on MCLE in the amount of 1.00 credit hours.
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Intermark Legal
Jake McKenzie, CEO of Intermark Group and Intermark Legal, uses his expertise in psychology to craft persuasive strategies that influence jurors’ thoughts, emotions, and actions — giving cases an extraordinary edge. With a background in psychology and political science from Vanderbilt University and an MPPM from Birmingham-Southern College, Jake has shaped national and international litigation strategies, contributing to successful settlements, including large-scale outcomes. Read More ›