Jake McKenzie, CEO of Intermark Group and Intermark Legal, uses his expertise in psychology to craft persuasive strategies that influence jurors’ thoughts, emotions, and actions — giving cases an extraordinary edge. With a background in psychology and political science from Vanderbilt University and an MPPM from Birmingham-Southern College, Jake has shaped national and international litigation strategies, contributing to successful settlements, including large-scale outcomes.

Leveraging insights from a career that includes transforming iconic brands like Toyota, Krispy Kreme, and Progressive Insurance, Jake applies his deep understanding of human behavior to the courtroom. Collaborating with in-house PhD psychologists, he uses juror psychographics, argument strategy, and predictive analysis to drive results. A devoted father of four, avid reader, and outdoor enthusiast, Jake brings a dynamic and innovative perspective to every challenge he takes on.