CLE Credit *
Jake McKenzie
Jake McKenzie CEO
Intermark Legal
Love at First Argument Using Psychology to Sway Jurors
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Practice Skills
Premieres February 12, 1:00 PM ET/10:00 AM PT
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Love at First Argument: Using Psychology to Sway Jurors

Winning over a jury is as much about understanding their psychology as presenting your case. In this session, Jake will delve into the surprising ways juries make decisions and how skilled litigators can use psychological principles to connect with jurors on a deeper level. Explore key biases — like narrative preferences, consistency principles, anchoring, and cognitive dissonance — and discover how to strategically influence decisions to strengthen your case and outcomes. Attendees will leave with actionable insights to make a lasting impact in the courtroom.

Agenda:
  • Introduction to the Mind of an Irrational Juror
    • The irrational mind in action
    • Overview of the brain’s two decision systems
    • The Law of Least Effort

  • Juror Psychology — What They Bring Into the Courtroom
    • Egocentricity Bias
    • Dunning Kruger Effect
    • False Consensus Effect

  • The Psychology of Voir Dire — How You Can Get Momentum From the Start
    • Individualism in the USA
    • The Commitment Principle and the power of yes

  • Structuring the Case — Words Matter
    • The power of language and how to test for it
    • The Misinformation Effect
    • The use of priming
    • The power of stories
    • Context clues

  • Jury Instructions and the Jury Room
    • Social pressure and conformity

  • Questions & Answers (as time permits)
Topics covered include: Practice Skills
Duration of this webinar: 60 minutes
When: Premieres in 32 days | February 12, 2025 10:00 AM PT
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Continuing Legal Education (CLE) Credits

*CLE credit is only available to Justia Connect Pros. Not a Pro? Upgrade today>>

California CLE

Status: Approved

Credits: 1.0 General

South Carolina CLE

Status: Approved

Credits: 1.0 General

Difficulty: All Levels

North Carolina CLE

Status: Approved

Credits: 1.0 General

Texas CLE

Status: Approved

Credits: 1.0 General


This presentation is approved for one hour of General CLE credit in California, South Carolina (all levels), and North Carolina. This course has been approved for Minimum Continuing Legal Education credit by the State Bar of Texas Committee on MCLE in the amount of 1.0 credit hours.

Justia only reports attendance in jurisdictions in which a particular Justia CLE Webinar is officially accredited. Lawyers may need to self-submit their certificates for CLE credit in jurisdictions not listed above.

Note that CLE credit, including partial credit, cannot be earned outside of the relevant accreditation period. To earn credit for a course, a lawyer must watch the entire course within the relevant accreditation period. Lawyers who have viewed a presentation multiple times may not be able to claim credit in their jurisdiction more than once. Justia reserves the right, at its discretion, to grant an attendee partial or no credit, in accordance with viewing duration and other methods of verifying course completion.

At this time, Justia only offers CLE courses officially accredited in certain states. Lawyers may generate a generic attendance certificate to self-submit credit in their own jurisdiction, but Justia does not guarantee that lawyers will receive their desired CLE credit through the self-submission or reciprocity process.

Looking for CLE credit? Visit CLE Dashboard CLE Accreditation
Speaker
Jake McKenzie
Jake McKenzie CEO
Intermark Legal

Jake McKenzie, CEO of Intermark Group and Intermark Legal, uses his expertise in psychology to craft persuasive strategies that influence jurors’ thoughts, emotions, and actions — giving cases an extraordinary edge. With a background in psychology and political science from Vanderbilt University and an MPPM from Birmingham-Southern College, Jake has shaped national and international litigation strategies, contributing to successful settlements, including large-scale outcomes. Read More ›

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